Social Media Marketing for Technology Companies
When you remember nearly social media marketing for tech companies, Instagram probably isn't the offset platform that comes to mind. After all, isn't Instagram mostly for fitness, fashion or artsy businesses? How could a site flooded with fitness models and coffee fine art be useful for a tech company?
Surprisingly, some of biggest names in tech apply Instagram to showcase their business concern and rock it: IBM, Dell, and HP are just a few. Using social media marketing for your business concern boosts SEO, helps your business establish a sense of trust and familiarity with your target market place and industry alliances, and gives you greater access to potential customers.
When information technology comes to social media marketing for tech companies, Instagram tin can be an excellent platform to build a presence on—specially if your products are appealing to the millennial marketplace—and awaiting you know how to utilise it well.
And Here's Why You Shouldn't Overlook It:
Instagram has a comfortable seat amongst social media'south strongest players and continues to grow rapidly. The visual platform is projected to reach one billion users in early on 2018. With potential reach similar that, information technology certain seems worth information technology to get-go posting some photos.
But what if you're not photo savvy? What if you recall your products aren't really all that photogenic? How will you use Instagram for your tech company? Hither's 4 tips to get you lot started on building a presence for your tech business organization on Instagram:
#one Start with Well-Received Content
Figuring out what kind of content best suits your brand epitome—and appeals to your ideal terminate users–can be difficult. But at that place's no shame in starting with content that'south been proven to perform well. Instead of sales announcements, begin with loftier-quality photos.
Scenery :
Scenery is i popular option but exist sure to give your photos a little context: Was information technology taken afterward a long 24-hour interval at work, on a business organization trip, or submitted past an employee? Company outings or conferences tin be a perfect time to snap some photos for Instagram.
Scenery can as well include warm & fuzzy shout-outs to the coffee shops and lunch joints you and your colleagues oft stop at during the workday. Locally relevant posts tin also help you connect with other people and businesses in your community (always a plus and super relevant since social media is virtually building an online community; not just advertising on a digital billboard).
Quot ables :
Just because Instagram is all about images doesn't mean yous can't mail words. Quotes placed on a tastefully-designed graphic are popular too. Consider posting encouraging or motivational quotes that match the values of your brand. With tools like Canva or Adobe Spark, you tin can create branded social media-set up graphics quite hands.
#2 Requite Your Fans a Glimpse Behind the Scenes
Photos of Y our P rocess C an B e B oth I nteresting and P romotional :
- Accept an upcoming project in the works? Share progress photos with your Instagram following. You could consider only revealing close-ups or partial shots of your project to get out your audience guessing and to generate excitement.
- Have a question or desire feedback on one of your production iterations? Mail service a screenshot and inquire a question.
- Exercise you and your colleagues accept interesting sprint meetings or blow-off-steam with a game of ping pong or silly office pranks? Capture snippets from these moments with your smartphone and share on Instagram with relevant captions and hashtags.
- If your business is a tight group, and your brand is casual and friendly, consider sharing photos of your function mascot, colleagues' pets (e.g.: your programmer, Martin'southward, pet goldfish: "Gidget & Gadget") and happy news virtually your people.
The idea is to share impromptu snippets of what it's like in a day-in-the-life of someone on your team.
#3 User-Generated Content
If you lot have plenty Instagram followers or fans in full general, consider creating a campaign to encourage user-generated content. When users post about your brand, your proper noun reaches a wider audience and may even be more influential. Hearing positive reviews from another consumer acts as "social proof" that encourages others to attempt your product or service too.
Host a Contest or Giveaway:
To start using user-generated content, yous might create a photo contest or giveaway that uses a unique company hashtag. You tin require participants to like your postal service, follow your business relationship, and tag a friend to expand the reach of this contest.
If Yous've Got Swag'ger , Give It!
Rather than a 1-time result, you may too choose to utilize user-generated content as an ongoing strategy. In that example, you should commit fourth dimension to search for relevant content regularly and ask permission to repost on your account. Consider showing your appreciation to your favourite contributors past sending them gear or absurd company swag.
United states ing Instagram's Collections F eature:
Instagram's Collections feature is an excellent way to save and organize others' posts. Saving posts may fifty-fifty count equally engagement to the Instagram algorithm, so using the Collections feature instead of an exterior way of organizing may help your account look active and engaged in the community, which is important for increasing the visibility of your posts.
Repost It:
Repost User Generated Content that your business has been tagged or mentioned in. You may accept noticed that there isn't a native characteristic in Instagram that allows you lot to share other users' content on your Instagram business relationship. But there are a few third-political party apps ways equally outlined in this article by Hubspot that let you practice simply that. Just make sure yous just post content where your business has been tagged or mentioned (or you take the original creator's permission) and pending the content reflects positively on your brand.
#four Endeavour an Instagram Takeover
Some other way to get new content on your Instagram account without struggling to come up up with ideas is by hosting an Instagram takeover. This popular strategy involves allowing another person to post on your business relationship for a prepare period of time. Frequently the person "taking over" your account is an influencer (a person who has a strong following and broad reach on their social media platform). Influencers tin can generate excitement amongst your fans and bring their own fan base with them. A concern leader on LinkedIn might be influential in the real earth, simply on Instagram, you could be partnering with pop vloggers or travel photographers who similar and use your products.
For a G ore B udget- F riendly T akeover, Y ou C ould H ost Y our E mployees :
Ready guidelines and any restrictions yous have for Instagram content, and allow an employee to mail on your behalf for a while. You could follow a theme, like a mean solar day in the life of [insert-job-title-hither] or give them more than freedom. This strategy also lets your followers put a face up (or multiple faces) to your make name.
And don't forget virtually taking reward of relevant hashtags, Instagram Stories and Direct Messaging. There's an art to doing each, which y'all can learn more about here.
Just First, Coffee + a Strategy
You wouldn't prepare out to develop new hardware or software without caffeine and some kind of plan to ensure anybody's awake and working towards the aforementioned outcome. To do so would upshot in wasted time, resources, defoliation and chaos—and ultimately, project failure.
Don't Fly by The Seat of Your Chinos:
For the businesses that "wing-it" by approaching social media marketing without a strategy, wasted time, confusion and anarchy is exactly what they commonly feel earlier abandoning their efforts.
While social media marketing for tech companies isn't rocket scientific discipline, doing information technology well–and effectively–requires a strategic approach.
We're Your Partners in ROI:
This is where nosotros come in. Everything nosotros exercise for our clients, whether it be branding, web development, ad, or digital and social media marketing, starts with a bespoke strategy that'southward based on real business concern objectives and metrics. Strategy first, then creativity. Or in other words: Function comes first, and then Grade.
Effective S ocial Chiliad edia 1000 arketing for T ech C ompanies S tarts w ith a T ailored Southward trategy to :
- Ensure every piece of content yous post is reinforcing your brand image.
- Identify your brand's vocalism and mannerisms and reflect this in all of your content and interactions.
- Create a way of imagery and messaging that is consistent across all of your social media platforms, advertising, landing pages and website.
- Hone in on tactics to optimize your customer attraction, conversion and retentivity rates.
- Have a plan to work from and benchmarks to measure out against.
Instagram isn't just for cutesy photos anymore. Building a following on the platform and executing well-targeted campaigns tin can be the difference betwixt companies that keep up with their customers and those that fall behind. For help staying on top of social media marketing for your company, become in touch with our team at McAllister Marketing today .
Nosotros're super easy to work with, offer no-obligation quotes and marketing audits, and work with you–as a natural extension of your in-house squad.
Learn more about what we do.
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